Newspaper Advertising
The goal of an advertisement in a newspaper is to attract your readers’ attention and inspire them to take action. Whether you are using local or national newspaper advertising, your ad layout has a huge impact on its level of success. Here are some good tips for your newspaper advertising layout, and how our newspaper advertising agency can help you.
Grab the Reader’s Attention
Newspaper advertisements are easy to miss if they don’t stand out. Readers normally go to newspapers to look through the current news and events in their community; however, if you grab your readers attention with your ad, there is a higher chance that they will respond. This isn’t possible without an attention-grabbing element. Something like a humorous comic or image, or a catchy phrase or quote will do wonders in getting them to pay attention.
Focus on Flow
An effective ad layout must flow well together. Most readers skip the body of an advertisement if their eyes do not flow there automatically from the title. Factors that affect this are the amount of whitespace, the size and location of the logo, and the placement of the copy. Some important tips to consider when placing an ad on a large space include the following:
- The largest part of your advertisement, the picture, should cover 60% to 70% of the ad space
- People read from top to the bottom and left to the right , so you should place your body copy below the main picture and it should take up 15% of the ad page
- In the bottom right corner of the page, you should include the company logo which should take up only 5%
We can help you set up a successful print ad campaign, with all the all the assistance you need to get it up and running.[/mkd_list_ordered][/mkd_elements_holder_item][/mkd_elements_holder]
For Growing a Successful Business
To succeed in business today, you need to be flexible and have good planning and organizational skills. Many people start a business thinking that they’ll turn on their computers or open their doors and start making money, only to find that making money in a business is much more difficult than they thought. You can avoid this in your business ventures by taking your time and planning out all the necessary steps you need to achieve success.
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It can be overwhelming when you are looking to make a big decision about the future of your company. Whether it is deciding on a new marketing budget, to hire new staff, or if it is time to sell, it is always helpful to have a fresh pair of trained eyes on the situation! At HADISS Group, our proven results, and experience with the local market allows us to help you to sort through the distractions, and make the best decision to take your business to the next level.