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Post-purchase evaluation:

How to win customers for life

If your brand is keen to win life-long customers, the first 100 days are vital. Here are three major tips to help brands win in the post-purchase battleground.

In an era where consumers are blessed with more choices than they know what to do with, we can be sure of one thing: people really want to buy the right stuff.

Despite all their efforts, even the most informed customers make mistakes sometimes. When they end up buying the wrong stuff, the wheels inevitably start spinning… “Am I happy with this?… Should I get a refund?…”

Sure, brands can help customers by making returns & exchanges easy, but shouldn’t they do more?

If you trust customer experience super-experts like Joey Coleman, the answer is a resounding yes. Joey says it’s in this vital post-purchase evaluation stage where life-long customers are won and lost.

The prospect of customers for life is pretty sweet, but thinking about the post-purchase experience follows for another big reason: the success rate when selling to a customer you already have is 60-70%. For new customers? Just 5-20%.

When you consider that along with the rising cost of acquisition, it just makes sense to focus much more on customers after the buy button. In other words, even if all you care about is the cold-hearted bottom-line for your business, it pays to optimize the post-purchase experience for your customers.

If you’re enticed, let’s get down to it. We’ll start with a brief primer on the concept of post-purchase evaluation. Then we’re going to show you three ways to master it and win those life-long customers your brand deserves.

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In addition to the overt types of behavior that result from purchase, the consumer also engages in an evaluation of the purchase decision . Because the consumer is uncertain of the wisdom of his decision. He rethinks this decision in the post purchase stage. There are several functions which this stage serves. First, it serves to broaden the consumer’ set of experiences stored in memory. Secondly provides a check on how well he is doing as a consumer in selecting products stores, and so on. Third, the feedbacks that the consumer receives from this stage helps to make adjustments in future adjustments in future purchasing strategies.

Sharp Minded Solutions

You can do many things besides advertising to market your consulting services. In fact, advertising is usually the last promotional method consultants use, because it is expensive and too diffuse to reach their target markets. Instead, consultants usually rely on ``expertise marketing,`` which is done in a hidden marketplace that places great emphasis on trust and relationships. Advertising on the other hand is really all about creating brand identification and is therefore usually confined to products where trust and relationships are not as commonly required.

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Make our team your team.

One of our core services is Business Consulting which focuses on connecting Businesses with IT to enable increased value from IT investments. Today’s business environment is highly competitive and fast-moving, which necessitates more flexible action and quicker response processes. Pulse is dedicated to helping you attain the desired transformation of your business to optimize, automate and simplify. We do that by understanding the objectives of your business and defining your present capabilities, noting your strengths and the areas that need improvement, and then creating a plan of action that will bring forth tactical as well as strategic solutions.

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For Growing a Successful Business

To succeed in business today, you need to be flexible and have good planning and organizational skills. Many people start a business thinking that they’ll turn on their computers or open their doors and start making money, only to find that making money in a business is much more difficult than they thought. You can avoid this in your business ventures by taking your time and planning out all the necessary steps you need to achieve success.

Our Amazing Team

Some of the nicest people you'll ever meet.


Douglas Turner


When you’re not unveiling a grand new design, it’s usually the PM who communicates back and forth with the client. Be thorough in your designs and make sure you satisfy all requirements. Don’t make your PM look bad; it’s your fault if you miss something, not theirs. But the client doesn’t know better. Make them look good, and they’ll return the favor!


Philipa Montgomery


If you’re ever working with other designers, it is so important that you keep your file clean and organized. You should be doing this anyway for your own sanity, but especially if you’re working with other designers.


Cynthia Folwer


Our experienced sales staff will assist you with every detail of your project, our design & production team will review your designs ideas, and or production team will see your project through to the final delivery.


Jonathan Wright


Be respectful to developers. If their deadline is Friday, don’t wait until Wednesday to get them the design. You’d be surprised how little a dev needs to get started on database or architecture work, so the sooner you can get them a blockframe or wireframe, the better.

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Happy Customers

"Working with HADISS Group has been nothing but a pleasure.  They are responsive, creative and worked at a pace (during setup) that was both efficient and manageable for our team.  We have seen a marked increase in market response/recognition, since we began our social media program with HADISS Group.  Thanks for making it so easy to get our marketing into the 21st Century."

Philipa Montgomery


“We could not have been more pleased with the professionalism they displayed mixed just perfectly with a genuine concern and care for our company and the delivery of an exceptional web site! A+ isn’t enough, but they get that from me! ”

Cynthia Fowler


"HADISS Group is the perfect balance of professionalism and personality. Their team is fun and easy to work with and the service they deliver is top-notch. As a company with a “pay it forward” mentality as well, Bayshore appreciates all that HADISS Group does to support our community of seniors and caregivers in Tampa Bay with great information and easy-to-follow links to valuable resources. They take the time necessary to really dig in and figure out what a company needs to expand their audience and reach out to the people they can help the most. It’s been a pleasure to work with them through the Better Living for Seniors organization in Pinellas and the Area Agency on Aging website."

Evelyn Washington

Envato Market

Get In Touch. Visit Us, We Can Do So Much Together.

It can be overwhelming when you are looking to make a big decision about the future of your company. Whether it is deciding on a new marketing budget, to hire new staff, or if it is time to sell, it is always helpful to have a fresh pair of trained eyes on the situation! At  HADISS Group, our proven results, and experience with the local market allows us to help you to sort through the distractions, and make the best decision to take your business to the next level.

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