Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they’ve aired? The answer is media buyers.
When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That’s where media buying comes in.
Access Now: Free Media Planning Template
It doesn’t get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today.
Let’s dive into this process of which so many of us are on the receiving end.
Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, YouTube, radio, and TV. A media buyer is also responsible for negotiating with publishers for ad inventory, managing budgets, and optimizing ads to improve campaign performance.
Whether they’re watching a TV show or scrolling through a website, media buyers get brands in front of their target market.
It’s not like social media where users come and find you. It’s an outbound strategy that is only effective if you have a well thought-out strategy. Rex Gelb, director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals.
“Some ad placements might be good for one set of goals, but bad for another. Let’s say you’re an airline and your focus is impressions and awareness, rather than an immediate sale, you can buy a placement that is known to get cheap impressions,” he said.
Gelb continued,”Now, let’s say you’re a CEO who wants to promote a ‘letter to our customers.’ In this instance, what you’ll care about is cheap clicks. Buying cheap impressions, which made sense in the previous example, no longer helps you accomplish your goal.”
That’s why media planning is such an important step, as it helps you get the most out of your ads.
Nowadays, media buying is done in one of two ways:
- Direct buy – Media buyers forge relationships with publishers to negotiate ad inventory, e.g., working with a newspaper to have an ad placed in the upcoming issue.
- Programmatic buy – The buying process is done using automated technology.
Our offset printing services are:
- Note Books
- Book Printing
- Memo & Notepad
- Annual Reports
- Presentation Material
- Training & Education Material
- Sales Kit
- Banners & Poster
- Newsletters & Flyers
- Cards & Invitations
Sharp Minded Solutions
You can do many things besides advertising to market your consulting services. In fact, advertising is usually the last promotional method consultants use, because it is expensive and too diffuse to reach their target markets. Instead, consultants usually rely on ``expertise marketing,`` which is done in a hidden marketplace that places great emphasis on trust and relationships. Advertising on the other hand is really all about creating brand identification and is therefore usually confined to products where trust and relationships are not as commonly required.
Make our team your team.
One of our core services is Business Consulting which focuses on connecting Businesses with IT to enable increased value from IT investments. Today’s business environment is highly competitive and fast-moving, which necessitates more flexible action and quicker response processes. Pulse is dedicated to helping you attain the desired transformation of your business to optimize, automate and simplify. We do that by understanding the objectives of your business and defining your present capabilities, noting your strengths and the areas that need improvement, and then creating a plan of action that will bring forth tactical as well as strategic solutions.
For Growing a Successful Business
To succeed in business today, you need to be flexible and have good planning and organizational skills. Many people start a business thinking that they’ll turn on their computers or open their doors and start making money, only to find that making money in a business is much more difficult than they thought. You can avoid this in your business ventures by taking your time and planning out all the necessary steps you need to achieve success.
Our Amazing Team
Some of the nicest people you'll ever meet.
When you’re not unveiling a grand new design, it’s usually the PM who communicates back and forth with the client. Be thorough in your designs and make sure you satisfy all requirements. Don’t make your PM look bad; it’s your fault if you miss something, not theirs. But the client doesn’t know better. Make them look good, and they’ll return the favor!
If you’re ever working with other designers, it is so important that you keep your file clean and organized. You should be doing this anyway for your own sanity, but especially if you’re working with other designers.
Our experienced sales staff will assist you with every detail of your project, our design & production team will review your designs ideas, and or production team will see your project through to the final delivery.
Be respectful to developers. If their deadline is Friday, don’t wait until Wednesday to get them the design. You’d be surprised how little a dev needs to get started on database or architecture work, so the sooner you can get them a blockframe or wireframe, the better.
We're here to make you successful, whenever and wherever you need us.
"Working with HADISS Group has been nothing but a pleasure. They are responsive, creative and worked at a pace (during setup) that was both efficient and manageable for our team. We have seen a marked increase in market response/recognition, since we began our social media program with HADISS Group. Thanks for making it so easy to get our marketing into the 21st Century."
“We could not have been more pleased with the professionalism they displayed mixed just perfectly with a genuine concern and care for our company and the delivery of an exceptional web site! A+ isn’t enough, but they get that from me! ”
"HADISS Group is the perfect balance of professionalism and personality. Their team is fun and easy to work with and the service they deliver is top-notch. As a company with a “pay it forward” mentality as well, Bayshore appreciates all that HADISS Group does to support our community of seniors and caregivers in Tampa Bay with great information and easy-to-follow links to valuable resources. They take the time necessary to really dig in and figure out what a company needs to expand their audience and reach out to the people they can help the most. It’s been a pleasure to work with them through the Better Living for Seniors organization in Pinellas and the Area Agency on Aging website."
Get In Touch. Visit Us, We Can Do So Much Together.
It can be overwhelming when you are looking to make a big decision about the future of your company. Whether it is deciding on a new marketing budget, to hire new staff, or if it is time to sell, it is always helpful to have a fresh pair of trained eyes on the situation! At HADISS Group, our proven results, and experience with the local market allows us to help you to sort through the distractions, and make the best decision to take your business to the next level.