CREATING AN EFFECTIVE TV COMMERCIAL
What makes an effective TV ad? The most effective TV commercials are created in such a way that the audience remembers not only the ad, but also the brand and the message behind the ad.
Your TV commercials must spark a connection with your brand and your audience. Without that connection, your brand likely won’t be remembered, even if people remember the commercial itself. A memorable commercial doesn’t equal an effective commercial.
How do you create a TV commercial that is both memorable and effective? Think of a TV commercial you remember. A few examples of effective commercials include the Geico “How happy?” commercials (Hump day, anyone?), Ocean Spray field of cranberries commercials, the Swiffer ads with the 90-year-old lovebirds Morty and Lee, and the Febreze bad odors commercials. What is it about these ads that grab our attention?
As you read the tips below, keep these memorable commercials in mind.
5 Tips for Creating an Effective TV Commercial
Represent Your Brand Clearly
Create a Storyline
Develop a Signature Character or Theme
Keep it Simple
Don’t Cut Corners
As with any marketing campaign, you must begin with a solid strategy. If you don’t have a clear picture of your brand’s messaging strategy, you are not ready to create a TV commercial. Instead, spend time developing a clear strategy that can be the foundation of your entire marketing campaign, including TV ads.
Sharp Minded Solutions
You can do many things besides advertising to market your consulting services. In fact, advertising is usually the last promotional method consultants use, because it is expensive and too diffuse to reach their target markets. Instead, consultants usually rely on ``expertise marketing,`` which is done in a hidden marketplace that places great emphasis on trust and relationships. Advertising on the other hand is really all about creating brand identification and is therefore usually confined to products where trust and relationships are not as commonly required.
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To succeed in business today, you need to be flexible and have good planning and organizational skills. Many people start a business thinking that they’ll turn on their computers or open their doors and start making money, only to find that making money in a business is much more difficult than they thought. You can avoid this in your business ventures by taking your time and planning out all the necessary steps you need to achieve success.
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When you’re not unveiling a grand new design, it’s usually the PM who communicates back and forth with the client. Be thorough in your designs and make sure you satisfy all requirements. Don’t make your PM look bad; it’s your fault if you miss something, not theirs. But the client doesn’t know better. Make them look good, and they’ll return the favor!
If you’re ever working with other designers, it is so important that you keep your file clean and organized. You should be doing this anyway for your own sanity, but especially if you’re working with other designers.
Our experienced sales staff will assist you with every detail of your project, our design & production team will review your designs ideas, and or production team will see your project through to the final delivery.
Be respectful to developers. If their deadline is Friday, don’t wait until Wednesday to get them the design. You’d be surprised how little a dev needs to get started on database or architecture work, so the sooner you can get them a blockframe or wireframe, the better.
We're here to make you successful, whenever and wherever you need us.
"Working with HADISS Group has been nothing but a pleasure. They are responsive, creative and worked at a pace (during setup) that was both efficient and manageable for our team. We have seen a marked increase in market response/recognition, since we began our social media program with HADISS Group. Thanks for making it so easy to get our marketing into the 21st Century."
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"HADISS Group is the perfect balance of professionalism and personality. Their team is fun and easy to work with and the service they deliver is top-notch. As a company with a “pay it forward” mentality as well, Bayshore appreciates all that HADISS Group does to support our community of seniors and caregivers in Tampa Bay with great information and easy-to-follow links to valuable resources. They take the time necessary to really dig in and figure out what a company needs to expand their audience and reach out to the people they can help the most. It’s been a pleasure to work with them through the Better Living for Seniors organization in Pinellas and the Area Agency on Aging website."
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It can be overwhelming when you are looking to make a big decision about the future of your company. Whether it is deciding on a new marketing budget, to hire new staff, or if it is time to sell, it is always helpful to have a fresh pair of trained eyes on the situation! At HADISS Group, our proven results, and experience with the local market allows us to help you to sort through the distractions, and make the best decision to take your business to the next level.