CREATING AN EFFECTIVE TV COMMERCIAL
What makes an effective TV ad? The most effective TV commercials are created in such a way that the audience remembers not only the ad, but also the brand and the message behind the ad.
Your TV commercials must spark a connection with your brand and your audience. Without that connection, your brand likely won’t be remembered, even if people remember the commercial itself. A memorable commercial doesn’t equal an effective commercial.
How do you create a TV commercial that is both memorable and effective? Think of a TV commercial you remember. A few examples of effective commercials include the Geico “How happy?” commercials (Hump day, anyone?), Ocean Spray field of cranberries commercials, the Swiffer ads with the 90-year-old lovebirds Morty and Lee, and the Febreze bad odors commercials. What is it about these ads that grab our attention?
As you read the tips below, keep these memorable commercials in mind.
5 Tips for Creating an Effective TV Commercial
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Represent Your Brand Clearly
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Create a Storyline
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Develop a Signature Character or Theme
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Keep it Simple
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Don’t Cut Corners
As with any marketing campaign, you must begin with a solid strategy. If you don’t have a clear picture of your brand’s messaging strategy, you are not ready to create a TV commercial. Instead, spend time developing a clear strategy that can be the foundation of your entire marketing campaign, including TV ads.[/mkd_list_ordered][/mkd_elements_holder_item][/mkd_elements_holder]
For Growing a Successful Business
To succeed in business today, you need to be flexible and have good planning and organizational skills. Many people start a business thinking that they’ll turn on their computers or open their doors and start making money, only to find that making money in a business is much more difficult than they thought. You can avoid this in your business ventures by taking your time and planning out all the necessary steps you need to achieve success.
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