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Project Management In Advertising

Project management in advertising is like traffic control at an airport. You must manage what’s coming in as well as what’s going out, and much can be happening with both at the same time.

From preparing creative briefs for review to processing requests for revisions to drafts and formulating budgets to forecasting resource demand, you must know what is going on anywhere at any time during your project.

You also must do all of this while ensuring that you complete your project on time, within budget, and in line with your client’s expectations. With so much going on, there is so much that can go wrong.

When it comes to project management in advertising, avoid the following eight things.

1. Acting without planning

Actions without goals may not be totally meaningless, but they don’t necessarily mean much either. What good is a brilliant idea for an ad if it doesn’t support your client’s objectives, for example?

Confirm that your project aligns with your agency’s creative strategy for your client. Clarify your client’s goals and plan in detail how you will achieve them through your advertising campaign, including the message it will send and the outcomes it will produce.

2. Ambiguous expectations

Each team member should know his or her role and responsibilities from the outset. Set expectations and increase accountability by outlining tasks and deliverables. Then confirm that each team member understands what is expected of him or her and that he or she is committed to delivering.

3. Guessing at workloads

You may want to pull in your best copywriter to put your client’s project over the top. But what if he or she can’t get to your project for days or even weeks? Can your client wait that long?

Competing demands for resources can slow your project and compromise productivity by sapping team members’ creative juices. Optimize creativity by reviewing resource forecast and usage regularly and shifting work between team members who are overburdened and those who have the capacity.

4. Complex email chains

Email is no longer the cutting-edge technology it was long ago. Not only is it slow compared  to alternatives like texts, chats, and video conferences, it can also be confusing. How much time have you spent reading down through emails to discover why a message has landed in your mailbox and what you are expected to do with it? How much time have you spent searching your mailbox for previous messages?

Speed your project up by consolidating communication with ad agency software designed specifically for the creative process. As an example, you can save time emailing drafts to clients, waiting for their responses, and then plodding through their revisions by allowing them to mock up the deliverable in real time. With all of the changes in one place, and the ability to get more detailed feedback instantly, your team could make the revisions more quickly and then push your project along.

5. Relying on memory

Even those of us with the best memories could use some help remembering upcoming deadlines. Setting your ad agency management software to send project alerts can help your team work ahead of schedule. You can also automate notifications of completed tasks, changes in responsibilities, and revisions to due dates.

6. Focusing only on the creative

Integrating software with other departments like sales and accounting can greatly simplify project management in advertising. For example, you can simplify media billing by automatically preparing accurate invoices based on media orders. You can also automate timekeeping and expense tracking, which can help you recoup every cost.

7. Working in silos

Don’t depend on your team to keep you up to date on its progress. Don’t assume that one person will tell another when a task has been finished either.

Cultivate collaboration among team members by facilitating communication about work that has been done as well as work that remains. Consider using project collaboration software that provides shared access to files and streamlined communication methods to help.

8. Not measuring success

Quality is subjective. Quantify the return on investment made by your client and your agency. Demonstrate how an effective campaign has measurably improved your client’s business, like by increasing website visits, as well as how an efficiently executed project has increased your agency’s profitability. The more value you demonstrate, the more demand you will generate for your services.

Advertising and project management are each challenging fields on their own. Combining them can make for a daunting endeavor indeed. When it comes to project management in advertising, avoid these eight things to please clients by delivering great work, on time, and within budget.

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Advertising Project Manager Resume Examples

Advertising Project Manager coordinate tasks and employees in an advertising agency and make sure projects are completed in time and within budget. Successful resume samples for Advertising Project Managers describe duties like meeting client requirements, developing and implementing advertising strategies, assigning tasks and guiding employees. Based on our collection of resume examples, essential skills for this role are leadership, creativity, attention to details, analytical thinking and excellent communication abilities. Most Advertising Project Managers hold a degree in marketing or communication.

Find out what is the best resume for you in our.

Sharp Minded Solutions

You can do many things besides advertising to market your consulting services. In fact, advertising is usually the last promotional method consultants use, because it is expensive and too diffuse to reach their target markets. Instead, consultants usually rely on ``expertise marketing,`` which is done in a hidden marketplace that places great emphasis on trust and relationships. Advertising on the other hand is really all about creating brand identification and is therefore usually confined to products where trust and relationships are not as commonly required.

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Make our team your team.

One of our core services is Business Consulting which focuses on connecting Businesses with IT to enable increased value from IT investments. Today’s business environment is highly competitive and fast-moving, which necessitates more flexible action and quicker response processes. Pulse is dedicated to helping you attain the desired transformation of your business to optimize, automate and simplify. We do that by understanding the objectives of your business and defining your present capabilities, noting your strengths and the areas that need improvement, and then creating a plan of action that will bring forth tactical as well as strategic solutions.

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For Growing a Successful Business

To succeed in business today, you need to be flexible and have good planning and organizational skills. Many people start a business thinking that they’ll turn on their computers or open their doors and start making money, only to find that making money in a business is much more difficult than they thought. You can avoid this in your business ventures by taking your time and planning out all the necessary steps you need to achieve success.

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Some of the nicest people you'll ever meet.


Douglas Turner


When you’re not unveiling a grand new design, it’s usually the PM who communicates back and forth with the client. Be thorough in your designs and make sure you satisfy all requirements. Don’t make your PM look bad; it’s your fault if you miss something, not theirs. But the client doesn’t know better. Make them look good, and they’ll return the favor!


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If you’re ever working with other designers, it is so important that you keep your file clean and organized. You should be doing this anyway for your own sanity, but especially if you’re working with other designers.


Cynthia Folwer


Our experienced sales staff will assist you with every detail of your project, our design & production team will review your designs ideas, and or production team will see your project through to the final delivery.


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Be respectful to developers. If their deadline is Friday, don’t wait until Wednesday to get them the design. You’d be surprised how little a dev needs to get started on database or architecture work, so the sooner you can get them a blockframe or wireframe, the better.

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"HADISS Group is the perfect balance of professionalism and personality. Their team is fun and easy to work with and the service they deliver is top-notch. As a company with a “pay it forward” mentality as well, Bayshore appreciates all that HADISS Group does to support our community of seniors and caregivers in Tampa Bay with great information and easy-to-follow links to valuable resources. They take the time necessary to really dig in and figure out what a company needs to expand their audience and reach out to the people they can help the most. It’s been a pleasure to work with them through the Better Living for Seniors organization in Pinellas and the Area Agency on Aging website."

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It can be overwhelming when you are looking to make a big decision about the future of your company. Whether it is deciding on a new marketing budget, to hire new staff, or if it is time to sell, it is always helpful to have a fresh pair of trained eyes on the situation! At  HADISS Group, our proven results, and experience with the local market allows us to help you to sort through the distractions, and make the best decision to take your business to the next level.

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