Large format printing
As the name suggests, large format printing can produce extra-large prints, but there’s more to it than the sheer size of things. So, if you’ve ever wondered how those larger-than-life prints come together, we may have the answers for you. Read on to find out.
What is large format printing?
Large format printing, sometimes referred to as wide format printing, is a type of digital printing. Similar to an ink jet printer yet on a much bigger scale, it sprays ink onto the chosen materials to quickly produce quality prints with impeccable detail and accuracy.
Most of us encounter large format prints on a daily basis. For example, in the shape of out-of-home (OOH) advertising, such as billboards, life-sized cut-outs or printed wrapping paper. Products like these often use special materials and finishes to make the print more suitable for locations where it may be exposed to the elements for a long time.
How does it work?
The large format printing presses used today are a relatively new technology. Before they came into play, creating oversized, precise prints involved a fair amount of manual labour. Printmakers had to set the colours, position each print by hand and clean the printer between each run. Extra-large prints also had to be printed in sections and stitched together.
Even today, it still takes many smaller (but still large) prints to put some XL billboards together. However, the invention of large format printing presses has helped streamline the production process a great deal.
For instance, there’s no need to manually clean the printer between uses and to manually set up the job. This, of course, has had a major impact on the overall production time, as well as the individual cost-per-unit (CPU).
Our offset printing services are:
- Letterhead
- Envelops
- Note Books
- Certificates
- Forms
- Book Printing
- Memo & Notepad
- Annual Reports
- Magazine
- Folders
- Presentation Material
- Training & Education Material
- Sales Kit
- Brochures
- Banners & Poster
- Newsletters & Flyers
- Cards & Invitations
Sharp Minded Solutions
You can do many things besides advertising to market your consulting services. In fact, advertising is usually the last promotional method consultants use, because it is expensive and too diffuse to reach their target markets. Instead, consultants usually rely on ``expertise marketing,`` which is done in a hidden marketplace that places great emphasis on trust and relationships. Advertising on the other hand is really all about creating brand identification and is therefore usually confined to products where trust and relationships are not as commonly required.
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